Marketing at Oasis
Date
Jan 2024
Service
Marketing
Client
Oasis
Project Overview
As a Marketing Co-Director at Oasis, a student organization focused on guiding members through their first website or app development, I directed the redesign of their Instagram presence and managed strategic communication initiatives. The primary goal was to establish a cohesive and recognizable brand identity to improve member acquisition and retention.
Key Highlights
Skills: Digital Marketing, Email Management, Branding, Canva, Figma
Instagram Growth: Achieved a 15% follower increase and 2,000+ reach expansion in three months through targeted Instagram campaigns and optimized acquisition channels.
Enhanced Member Retention: Grew the mailing list by 300+ members and streamlined outreach by creating standardized email templates and schedules.
Developed Brand Identity: Contributed to a comprehensive visual brand identity, including typography and a playful scrapbook aesthetic, enhancing Oasis's overall digital presence.
What I Learned
Through this project, I gained invaluable experience in the importance of branding and cohesive visuals for effective marketing. I learned how a strong visual identity can elevate a brand's professional appeal and foster a stronger connection with the audience. This role provided a comprehensive understanding of how to build and maintain a recognizable brand, drive audience growth, and enhance community engagement.
